BLUSTR

Unthinking the thinkable.

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From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

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From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

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From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

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From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

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From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

From Michiko Nitta’s Extreme Green Guerrillas project. See also this.

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In 2005 the president of the French Biliothèque National, Jean-Noël Jeanneney, published a booklet in which he warned against Google’s claim to “organize the world’s information”.[2] Google and the Myth of Universal Knowledge remains one of the few documents that openly challenge Google’s uncontested hegemony. Jeanneney targets only one specific project, Book Search, in which millions of books of American university libraries are being scanned. His argument is a very French-European one. Because of the unsystematic and unedited manner by which Google selects the books, the archive will not properly represent the giants of national literature such as Hugo, Cervantes and Goethe. Google, with its bias of English sources, will therefore not be the appropriate partner to build a public archive of the world’s cultural heritage. “The choice of the books to be digitized will be impregnated by the Anglo-Saxon atmosphere”, writes Jeanneney.

While in itself a legitimate argument, the problem is that Google is not interested in creating and administering an online archive in the first place. Google suffers from data obesity and is indifferent to calls for careful preservation. It would be naive to demand cultural awareness. The prime objective of this cynical enterprise is to monitor user behaviour in order to sell traffic data and profiles to interested third parties. Google is not after the ownership of Emile Zola; its intention is to lure the Proust lover away from the archive. Whereas for the French, Balzac’s collected works are the epiphany of French language and culture, for Google they are abstract data junk, a raw resource whose sole purpose it is to make profit.

- Geert Lovink, The society of the query and the Googlization of our lives
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Another finding, by cognitive psychologists Lera Boroditsky, Lauren A. Schmidt, and Webb Phillips, might also offer a useful insight into an important part of learning a second language. The researchers asked German and Spanish native speakers to think of adjectives to describe a range of objects, such as a key. The German speakers, for whom the word “key” is masculine, gave adjectives such as “hard,” “heavy,” “jagged,” and “metal,” whereas the Spanish speakers, for whom “key” is feminine, gave responses like : “golden,” “little,” ”lovely” and “shiny.” This result suggests that native speakers of languages that have gendered nouns remember the different categorization for each by attending to differing characteristics, depending on whether the noun is “male” or ”female.” It is plausible that second-language learners could learn to perceive various nouns in a similar way to help them remember the correct gender.

Regardless of how exactly a person learns a second language, we do know for sure that it is very good for your brain. There is good evidence that language learning helps individuals to abstract information, focus attention, and may even help ward off age-related declines in mental performance.

- Inside the Savant Mind: Tips for Thinking from an Extraordinary Thinker
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